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The Blog

Notes from the studio.
Real work, written down.

What we actually build, how, and why it worked — or didn't.

01

Growth

Reading a Search Console Links report without panicking

A sudden list of unfamiliar domains linking to your site looks alarming in Google Search Console. Most of the time it isn't — but you do need to be able to explain every one of them. Here's how we actually read that report.

By Rebeka Szili · 6 min read · Oct 20, 2026

02

AI in practice

AI product photography that doesn't look like AI

Most AI product photography looks fake for a specific, fixable reason: the model is allowed to regenerate the product, not just the scene around it. Here's the actual discipline behind doing it properly.

By Rebeka Szili · 6 min read · Oct 19, 2026

03

Engineering

Ady Endre: a CMS built to outlast us

Zagreb's oldest Hungarian cultural society needed its 94-year archive online, in three languages — and a system its own volunteer staff could run without us. This is our one real client project, and the three technical calls that mattered most.

By Kiran Ramagiri · 7 min read · Oct 18, 2026

04

Case notes

Rotyi Bistro: a menu that gets out of its own way

Small kitchens live on Instagram, but their websites are often a PDF nobody opens. We wanted to see what happens when the website works as hard as the Instagram feed does.

By Rebeka Szili · 5 min read · Oct 16, 2026

05

Case notes

Konoba Plavi Kamen: designing for tourists who haven't arrived yet

Coastal hospitality has a timing problem most restaurant sites ignore — the decision to eat somewhere happens before anyone is in the room. Here's how we built around that.

By Kiran Ramagiri · 6 min read · Oct 14, 2026

06

Case notes

How we built Tišina

A restaurant website lives or dies on one question: does it feel like the room it's describing? Here's how we answered that for a slow-dining concept with 28 seats.

By Kiran Ramagiri · 6 min read · Oct 12, 2026