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The Blog

Notes from the studio.
Real work, written down.

What we actually build, how, and why it worked — or didn't.

01

AI in practice

AI product photography that doesn't look like AI

Most AI product photography looks fake for a specific, fixable reason: the model is allowed to regenerate the product, not just the scene around it. Here's the actual discipline behind doing it properly.

By Rebeka Szili · 6 min read · Oct 19, 2026